SofTap permanent makeup pigment Earth tube with color swatch on marble background

070 - Earth PMU Pigment

$18.50
Sale price  $18.50 Regular price 
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SofTap permanent makeup pigment Earth tube with color swatch on marble background

070 - Earth PMU Pigment

36 reviews

$18.50
Sale price  $18.50 Regular price 

Grounded, balanced depth for effortlessly natural results.

Balanced neutral brown tone
Versatile color for dark brows or soft black eyeliner
Heals as a very soft black tone without being too cool

About This Color

A balanced neutral brown pigment designed for dependable, everyday brow work. This shade implants smoothly and heals with consistent, true-to-tone results, making it a reliable staple for all brow styles.

Best For

Suitable for a wide range of skin tones and undertones. Ideal for defined brow work, especially crisp, detailed styles.

Ingredients

What's inside:
Refined inorganic, mineral pigments for true-to-tone color, blended into a glycerin base for smooth implantation and consistent healing. Preserved with a low-level, skin-safe system to maintain product integrity.

Ingredients (INCI):
Glycerin, CI 77491, CI 77492, CI 77499, Phenoxyethanol, Ethylhexylglycerin, Hexylene Glycol, Caprylyl Glycol

May contain (+/-):
CI 77288, CI 77891, CI 75470

Trusted by PMU artists since 1988

Reliable shipping

Flexible returns

Clean formula • Inorganic iron oxides • Minimal carriers • No dyes • No carbon • No PPDs • No endocrine-disruptors • EU REACH compliant • MOCRA compliant • Cruelty-free •

Stop second-guessing your pigment choice.

Compare shades side-by-side and find the perfect match in seconds:

Earth

  • Undertone:

    A wide range of clients.

    Undertone:

    Dark neutral brown

  • Undertone:

    A wide range of clients.

    Best For:

    A wide range of clients.

  • Technique:

    Bold nano, microblading, ombre or powder brows.

    Technique:

    Bold nano, microblading, ombre or powder brows.

  • Technique:

    Consistent results with stable color retention.

    Behavior:

    Consistent results with stable color retention.

Carbon-Free

Modern Inorganic Formula

Hand Method + Machine

Heals Natural & Long-Lasting

Close-up of SofTap PMU pigments smeared together on white background

High concentration, creamy formula that implants fast.

No carbon black. No modifiers. No guesswork. Every pigment is pre-balanced to heal true and natural.

Designed for predictable results and long-term color integrity.

New to SofTap pigments? Learn why our colors heal cleaner

Go inside the formula

Frequently asked questions

Do these colors heal grey or ashy?

No. SofTap pigments are 100% carbon free and therefore do not turn grey or ashy over time.

Do these colors heal orange or warm?

Inorganic pigments may fade warm over time. SofTap has a proprietary manufacturing process that has been refined over 35 years to create the most stable inorganic pmu pigments on the market; for a more true-to-color fade and ideal long-term healed result.

Do I need modifiers?

No modifiers necessary. Every pigment has been pre-balanced to heal as true-to-color as possible, straight out of the tube.

Can I use these pigments with my machine?

Yes. The SofTap manufacturing process has created a formula that is creamy and smooth and lab-refined to implant easily with machine and hand method tools. If you find the pigment a little too thick, you may dilute with a few drops of dilution solution.

Where are the pigments manufactured?

SofTap pigments are proudly manufactured in our FDA registered facility in Livermore, CA, USA.

How long do the pigments last in the skin?

There are many factors that affect long-term retention, but we typically recommend touch-ups every 1-3 years to keep the procedure looking fresh.

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