Stop second-guessing your pigment choice.
Compare shades side-by-side and find the perfect match in seconds:
Cool-toned control without the grey cast.
✔ Cool medium brown tone
✔ Ideal for mature brows without being grey
✔ Heals smooth with cool balance
⭐ Trusted by PMU artists since 1988
Reliable shipping
Flexible returns
Clean formula • Inorganic iron oxides • Minimal carriers • No dyes • No carbon • No PPDs • No endocrine-disruptors • EU REACH compliant • MOCRA compliant • Cruelty-free •
Compare shades side-by-side and find the perfect match in seconds:


Clients prone to red undertones.
Medium cool brown
Clients prone to red undertones.
Clients prone to red undertones.
Anywhere from soft to saturated powder brows, or intentionally cool hairstrokes.
Anywhere from soft to saturated powder brows, or intentionally cool hairstrokes.
Anywhere from soft to saturated powder brows, or intentionally cool hairstrokes.
Maintains a neutral, ashy finish without turning grey.
Carbon-Free
Modern Inorganic Formula
Hand Method + Machine
Heals Natural & Long-Lasting
High concentration, creamy formula that implants fast.
No carbon black. No modifiers. No guesswork. Every pigment is pre-balanced to heal true and natural.
Designed for predictable results and long-term color integrity.
New to SofTap pigments? Learn why our colors heal cleaner →
No. SofTap pigments are 100% carbon free and therefore do not turn grey or ashy over time.
Inorganic pigments may fade warm over time. SofTap has a proprietary manufacturing process that has been refined over 35 years to create the most stable inorganic pmu pigments on the market; for a more true-to-color fade and ideal long-term healed result.
No modifiers necessary. Every pigment has been pre-balanced to heal as true-to-color as possible, straight out of the tube.
Yes. The SofTap manufacturing process has created a formula that is creamy and smooth and lab-refined to implant easily with machine and hand method tools. If you find the pigment a little too thick, you may dilute with a few drops of dilution solution.
SofTap pigments are proudly manufactured in our FDA registered facility in Livermore, CA, USA.
There are many factors that affect long-term retention, but we typically recommend touch-ups every 1-3 years to keep the procedure looking fresh.