Permanent Cosmetic Pigments You Can Trust

Take your artistry to a new level with our premium permanent makeup pigments designed for professional artists.

Made with the highest-quality ingredients, our safe, FDA-compliant pigments deliver rich, natural colors that are gentle on the skin and heal softly.

Ideal for brows, eyeliner, lip color, and more, our pigments are easy to apply, highly pigmented, and offer superior color stability.

Whether you're a seasoned artist or just starting, you can trust our reliable, no-mix formulas to provide consistent results.

  • Professional Grade

  • Inorganic Formula

  • High Pigment Load

  • FDA Compliant & Safe

  • Long-Lasting

  • Easy to Use

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Since 1988, SofTap has built a reputation for high-quality, safe, and natural-looking permanent makeup pigments. Our pigments are made with only the finest ingredients, ensuring they are hypoallergenic and free from carbon, FD&C and D&C dyes, offering a gentle, reliable solution for all skin types.

Thousands of satisfied clients enjoy long-lasting, beautiful color that looks natural and subtle, and not like "permanent makeup"—just flawless results that last.

Choose SofTap pigments for safe, natural, and vibrant colors that stand the test of time.

Advantages of SofTap Pigments

Made in USA

Our pigments are made in an FDA registered facility following GMP standards. Each batch is rigorously tested and quality-checked before release. SofTap ensures our pigments stay compliant with the latest global regulations for your peace of mind.

Inorganic Formulas

SofTap uses iron oxides for their proven safety and stability. Our 19-step manufacturing process creates gentle, inorganic pigments that are safe for long-term use in the skin. We prioritize simple formulas and long-term safety, ensuring that every product we make meets the highest standards for pmu.

Creamy Consistency

SofTap pigments offer the perfect consistency—smooth, thick, and creamy—making them ideal for both machine and hand method PMU. Known for their lovely viscosity, SofTap pigments are easy to apply and won't dry out, ensuring flawless results every time.

Great for all Skin Types

From young to mature, dark to light, and dry to oily skin, SofTap pigments are designed to layer beautifully on every skin type and tone. Create a custom, flawless look for every client, every time, with pigments that adapt to all skin types.

Client Satisfaction

Our high-pigment load ensures faster application, reducing time spent working on the skin, while also minimizing the need for touch-ups. This results in higher client satisfaction and long-lasting, natural results that your clients will love.

"In permanent makeup, there's really only two things you need to do: choose the right color and put it in the right place." - SofTap founder Alexis Lawson

Ultimate Color Guide for SofTap Permanent Makeup Pigments

Choosing the right permanent makeup pigments is crucial for achieving the perfect, natural look that lasts. Whether you’re working on brows, eyeliner, or lips, the right pigment enhances your client’s beauty and complements their skin tone. In this guide, we’ll help you select the best permanent makeup pigment colors for various skin tones and desired effects.

How to Choose Your Color

  • 1. Small Dot

    Take a very small dot of pigment (about the size of this O), and place it in the treatment area (brows, eyeliner, lips, etc).

  • 2. Smear

    Use a dry cotton swab or tissue and wipe the pigment down until dry; this will allow the pigment to layer with the undertones in the skin, as well as demonstrate a more realistic healed result of the color.

  • 3. Compare & Adjust

    Try two pigments in different areas so you can easily compare! If one is too cool and the other too warm, try mixing them 50/50 to see if you can get an ideal shade.

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Eyebrow Pigments

  • Warm Shades: Ideal for clients with cool undertones (ash, blue, olive), warm eyebrow pigments blend with cool undertones to create a natural, soft look. Use shades like Caramel, Bordeaux, or German Chocolate.

  • Cool Shades: For clients with warm undertones (red, orange), or those that prefer no red in their makeup, opt for cool eyebrow pigments like Champagne, Pecan Pie, or Chocolate Eclair to complement their complexion.

  • Neutral Shades: Great on many different skin tones and an excellent place to start if you're not sure what to choose, neutral brown pigments like Bashful Blonde, Fawn, Espresso and Earth offer a balanced and versatile option for most clients.
Explore Brow Pigments

Eyeliner Pigments

  • Black Eyeliner Pigments: A classic choice for a bold, defined look, black eyeliner pigments like Black Orchid, Charcoal, Cafe Ole and Mahogany are perfect for clients that want to make their eyes pop.

  • Soft Brown: For clients seeking a softer, more natural eyeliner look, soft brown or dark brown eyeliner pigments like Chocolate Eclair, Earth, and German Chocolate provide a more subtle enhancement.

  • Blue, Green & Special FX: For clients wanting something unique, blue, green and purple eyeliner pigments such as Irish Moss, Blue Lagoon, and Plum Shadow, offer a striking, vibrant alternative that can complement various eye colors.
Explore Eyeliner Pigments

Lip Pigments

  • Natural Pinks: For a soft, natural lip tint, natural pink pigments are perfect for clients desiring a youthful look. Choose shades from the Imposter Collection such as Sweet 16, Cupid's Kiss, or Innocence.

  • Red and Burgundy Shades: For deeper, more dramatic lip colors, red and burgundy pigments provide rich, bold tones perfect for clients who want vibrant lip color. Consider shades like Valentine and Tickle Me Pink.
Explore Lip Pigments

Sometimes a single pigment doesn’t quite match a client’s needs. Although you don't need to mix pigments, you certainly can!

Mixing pigments allows you to create a custom color that perfectly matches your client’s skin tone, desired result, and undertones. We always recommend you test your custom pigment mix to best predict the healed result.

Need More Help Choosing Color?

Our Advanced Color Guide is the tool you need!

Easily select the procedure, starting color, and desired result, and voilà—SofTap’s custom color recipe is generated for you. Whether you're choosing initial colors or making color corrections, our color guide takes the guesswork out of the process, helping you acheive flawless, natural results every time.

Advanced Color Guide